Leadership Development · Built for Manufacturing

Build shift managers who own the floor — without another fluffy classroom workshop.

Your strategy is solid. It dies the moment it hits the middle layer. We coach your plant supervisors and shift heads to stay calm under buyer pressure, run clean handovers, and take real ownership — on the floor, not in a slide deck.

15+
Years Experience
500+
Leaders Trained
200+
Factories Visited
13
Countries
Hogan CertifiedSix Sigma Black BeltNLP CoachHarvard Business Online2× Published Author
Divesh Soni — Founder of PurposeGenie, Hogan Certified Leadership Coach
Founder · Lead Coach
Divesh Soni
Hogan Certified · 15 yrs in Manufacturing
Trusted by leaders at
TescoTargetDecathlonVodafoneSaundhPratibha SyntexNIFTReach GRC
The Real Problem

You're tired of watching your middle managers drop the ball.

You set the strategy. You signed off on the training. And yet every Monday morning, the same problems land back on your desk. Sound familiar?

01

Freeze during buyer audits

The auditor walks in. Your shift head goes quiet, fumbles answers, and you end up firefighting from the boardroom.

02

Drop the ball at shift handover

Night shift doesn't know what day shift left behind. The line restarts cold. Output slips before 10 AM.

03

Dodge ownership when things break

A line stops. Quality fails. Nobody owns it. Three managers point at each other while the WhatsApp group lights up.

04

Pick fights instead of solving problems

Production vs. quality. Planning vs. dispatch. Friction between teams costs you more than any machine downtime.

05

Sit through training, change nothing

They get the certificate. Six months later, the same panic, the same blame, the same Monday morning.

06

Lose trust — and you can't see why

Your best people quietly disengage. You only find out when they resign or the buyer complaint lands on your desk.

What Makes Us Different

Built for manufacturing. Backed by behavioral science.

Most leadership companies sell inspiration. We sell behavior change you can measure in execution meetings, supplier audits, and quarterly reviews.

Generic Leadership Training
PurposeGenie
Generic motivation, big stage energy
Behavioral science. Hogan-validated data.
Designed for any industry
Built for manufacturing and supplier ecosystems.
Theory and frameworks
Practical coaching tied to real execution.
One-day high, no follow-through
Behavior change measured under pressure.
Trainer has never been on a factory floor
200+ factories visited across 9 countries.
Slides, certificates, smiles
Stronger managers. Cleaner execution. Real ownership.
The Solution

Our ECG Framework changes behavior on the floor — not in a slide deck.

No theory dumps. No motivational fluff. We coach your managers through real shift problems — the audit, the handover, the supplier call — until the new behavior sticks. Three simple pillars they can use Monday morning.

E
Pillar 1

Execution

We translate leadership into operational discipline — daily standups that work, clear ownership, decisions made on time, follow-through that holds.

C
Pillar 2

Communication

Direct, calm, and unambiguous — even under pressure. Across shifts, departments, suppliers, and senior stakeholders.

G
Pillar 3

Growth

Managers grow their people, their numbers, and themselves — sustainably. No burnout. No politics. No theatre.

Powered by Hogan Assessments

Used by 75% of Fortune 500. Validated against real workplace performance.

Hogan reveals what your managers can't tell you: how they're actually perceived, how they behave under stress, and what truly drives them. That's where behavior change starts.

See if it fits your team →
What You Get

Picture your floor 90 days from now — running itself.

These aren't fluffy outcomes you have to take on faith. They show up in your daily ops review, your audit scores, and your inbox going quiet after 7 PM.

Cleaner execution, every shift

Decisions get made on time. Handovers actually transfer. The line starts on schedule.

Metrics that finally move

OEE climbs. Rejection rates drop. Your dashboard stops lying to you.

Less firefighting for you

Your phone stops ringing at 11 PM. Managers solve problems at their level, not yours.

Calm in front of the buyer

Your team holds the line during audits and tough calls — no panic, no excuses, no escalations.

Real ownership, no blame games

When something breaks, someone owns it and fixes it. Without you having to ask twice.

Buyers see a partner, not a vendor

Strong leadership behavior shows up in every audit. You stop competing on price alone.

Core Services

Three ways we work with serious teams.

Each engagement is scoped to your business — not a packaged off-the-shelf program.

Most Popular

Leadership Workshops

Solves

Theory-heavy training that doesn't change behavior under pressure.

Built for

Middle managers, plant heads, shift leaders, L&D heads.

Business impact

Shared language and operational habits across your management layer — Lead Self, Lead Others, Lead Business, Lead Impact.

1:1

Hogan Executive Coaching

Solves

Senior leaders who plateau on self-awareness or struggle under stress.

Built for

CXOs, business heads, high-potential successors, founders.

Business impact

Hogan-debriefed coaching that uncovers blind spots and rewires behavior in 90 days.

Manufacturing

Supplier & Manufacturing Leadership

Solves

Vendor relationships that stall at execution. Buyer scrutiny on ethics and leadership.

Built for

Export-facing manufacturers, supplier organizations, sourcing-led businesses.

Business impact

Move from reliable vendor to strategic partner. Export Readiness · Quality Autonomy · Ethical Supply · Purpose-Driven Culture.

Social Proof

Trusted by leaders across India and globally.

Real outcomes from real operators — across manufacturing, retail sourcing, telecom, and supplier organizations.

The session was meticulously tailored to our needs, providing practical and valuable guidance. Divesh's core message — that leadership extends beyond oneself — resonated profoundly with our managers.
Adhir Singh Chauhan
General Manager · Saundh India
The impact on the team was immediate. There has been a noticeable shift in our daily mindset, and we are now operating with greater clarity and fulfilment. Highly recommend Divesh.
Deepak Shankarappa
Director & Co-Founder · Reach GRC
From crafting personal and team purpose statements using the ROI framework to bridging purpose with strategic goals — a masterclass in authentic leadership.
Harshit Gupta
General Manager · Vodafone India
As engaging as he is insightful. His approach to aligning goals with global goals helps leaders be active contributors to a better world.
Sally Foley-Lewis
Global Keynote Speaker, CSP · Australia
Divesh Soni — Founder, PurposeGenie
Founder

Divesh Soni — built inside factories, not classrooms.

15 years across retail sourcing, manufacturing, and L&D before founding PurposeGenie. 200+ factories visited. Leaders coached across India, Australia, Singapore, Malaysia, the UK, France, Bangladesh, Sri Lanka, and Turkey.

His method isn't theoretical — it's built on what actually changes behavior under real workplace pressure. Sourcing expert, Hogan Certified Practitioner, NLP Coach, Six Sigma Black Belt, Harvard Business School alumnus.

Certified In
Hogan Coach · NLP · Six Sigma Black Belt · Design Thinking
Education
Harvard Business Online · University of Queensland · IIT Delhi · NIFT
Worked With
Tesco · Target · Decathlon · Pratibha Syntex
Published Author
Unleash Your Purpose · 7 Steps to Purposeful Goals
FAQ

Straight answers, no hard sell.

Still have questions? The fastest way to get answers is a 30-minute discovery call.

Who is this for?

Manufacturing and supplier organizations, HR and L&D heads, CEOs, operations leaders, and middle-management-heavy businesses. Most engagements center on strengthening the middle manager layer — where strategy actually breaks down.

Do you customize programs?

Every engagement is scoped to your business context, leadership challenges, and operating model. We do not run off-the-shelf programs. We start with a discovery call, often a Hogan assessment, and design from there.

How are you different from a generic leadership training company?

We're built for manufacturing, not motivation. We use Hogan Assessments (validated against real workplace performance), behavioral science, and 15 years of factory-floor experience. We measure behavior change, not satisfaction scores.

Do you only work with manufacturing companies?

Manufacturing and supplier ecosystems are our core. We also work with retail sourcing, supply chain, textiles, quality assurance, telecom, and corporate teams — anywhere middle managers carry real operational weight.

What happens during the discovery call?

A free 30-minute conversation with Divesh. You discuss your leadership challenges, context, and goals. Divesh recommends the right starting point — coaching, workshops, or assessments. No obligation. No hard sell.

How It Works

Working with us is dead simple.

Three steps. No long proposals. No procurement maze. You can be on a call with Divesh this week.

01

Book a 30-min call

Tell us where your middle layer is breaking down. No slides, no sales pitch — just a straight conversation about your floor.

02

Get a custom blueprint

We map the exact behaviors costing you output, audits, and sleep — and show you the 90-day plan to fix them.

03

See real behavior change

We coach your managers on live shift problems until the new habits stick. You see it in the numbers, not a feedback form.

Your strategy deserves a middle layer that can actually carry it.

Free · 30 minutes · With Divesh

Stop being the bottleneck. Get your evenings back.

One 30-minute call. We talk about your floor, your team, and the two or three things costing you the most sleep. You leave with a clear next step — whether you work with us or not.

Delhi NCR · India · Working globally across 13 countries

Book Discovery Call